leadership
Amanda Escobar -
Founder & CEO
Amanda built her corporate career at a global food service company in the fast-paced industry of Sports & Entertainment where she contributed to the design of a spectrum of hospitality & leisure guest experiences in multiple functional roles. From consumer insights & category analytics to brand & business development, she serviced a wide range of clients including professional sports teams, museums & cultural attractions, convention centers, and multi-faceted hospitality experiences like major international brewery & distillery destinations.
VIEW was born from her development as a true left-brain and right-brain person, valuing analysis as much as aesthetics and computation as much as communication. VIEW is the intersection of her curiosity-fueled expertise in market research, her natural aptitude for telling compelling brand stories through creative, content & strategy, and her passionate experience within the hospitality & leisure industries.
Her job at VIEW is to intimately guide each client on an insights-driven journey for their business needs of today and tomorrow — helping them understand their audience, overcome barriers to growth, build businesses & brands that resonate, create captivating content, and achieve long-term success that anticipates the future.
Drop her a line below to learn more about how working with Amanda & team can help your business know more & grow more.
philosophy
We are researchers by brain, communicators by heart, and creatives by soul, bringing a comprehensive suite of services under one roof. We’re called VIEW because we create organic and holistic brand visibility through thoughtfully designed business identities, content creation, and in-person and digital experiences.
We believe that data and design are of equal importance and our work sits at the horizon where insights meets identity. We strike a careful balance between quantitative metrics and captivating creative to execute holistic marketing strategies that resonate with the target audience and are measured for success.
Above all, we believe in being true partners to our clients. No matter the size of the project or the length of the relationship, we seek to become an extension of your team and a champion of your audience, values, and culture, whether they’re already defined or we help you define them. We bring the ideas or help you execute yours to create a purposeful presence in the marketplace rooted in authenticity and limitless potential.
Contact Amanda
VIEW is small but smart, and can give you attention from leadership that others can’t. Responses are guaranteed within 1 business day